Today’s youngest adults are the biggest drivers of commerce and culture. In this ebook, you’ll discover the unique passions that influence Millennial and Gen Z behavior and how your brand can reach these audiences beyond social. Experience how trusted content environments combined with powerful data enables Yahoo to reach 90% of shoppers age 18-34.
The strategies in this ebook recommend brands to:
- Lean into consumer passions
- Focus on trusted sites
- Invest in innovative technology
- Build around consumer context