Christmas insights
6 tips to reach shoppers this Christmas
Discover how brands can maximise
consumer trends this holiday season.
Insights in consumer trends
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A Sneak Preview
Trend #1
Consumers are mindful of their finances
34% of UK consumers have started saving for Christmas already. Brits are 45% more likely to spend less this year than spend more.
Trend #2
Potential product shortages are affecting Christmas shopping
Supply chain disruptions and shortages that have occurred over recent months will continue to impact how consumers shop in the run up to 25th December. Nearly half of consumers are concerned about potential shortages this Christmas.
Trend #3
Consumers consciousness is on the rise
Consumer awareness of CSR issues are growing; 79% of UK consumers are conscious of the increased packaging waste involved in online shopping whilst 57% try to buy from independent businesses.
Trend #4
Consumers are looking for hybrid shopping experiences
Convenience and flexibility are driving e-commerce, while experience-led motivations are driving physical store visits. This is particularly the case for Gen Z, who are 76% more likely to treat a shopping trip as a ‘social experience’.
As the world around us is changing, consumers are changing too.
Discover the 6 tips marketers should keep in mind in response to the latest consumer trends for this festive period. Download the report and get in touch with your local sales lead to discuss how Yahoo can connect you to holiday shoppers.