A publisher’s success depends on their ability to establish trusted connections with audiences and advertisers. And when it comes to trust, not all media channels are equal.
Premium environments are 3x more effective in driving favorability, consideration and intent.*
Ready to unlock the full value of your content? Read the infographic now to discover:
- Types of media that build trust; and those that don’t
- Forms of content consumers trust; the answer may surprise you
- Halo effect on performance; and how it can help your business
*1 Comscore, “The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness,”
Comscore.com, comscore.com/Insights/Press-Releases/2016/7/comScore-Study-Finds-Advertising-on-Premium-Publisher-Sites-Drives-Higher-Ad-Effectiveness 14 July 2016.