IAB ALM

Catch the replay

 
 
 

Powerful ideas, insights and inspiration

We covered the hottest industry topics at IAB ALM, and they all have one thing in common – connecting you to even more business growth. Watch the on-demand videos now to learn how Yahoo can boost your business through people-first solutions, premium partnerships and proven performance.

photo of Jim Lanzone

Executive Keynote

Connect with CEO, Jim Lanzone as he discusses his vision for the new era of Yahoo, focused on driving value creation through their iconic brands, ad tech and search, and industry-leading streaming and delivery solutions.

Jim Lanzone

CEO, Yahoo

Moderated by: 

Randall Rothenberg

Executive Chairman, IAB

 
 
 
 
photo of Mike Brunick

The Omnichannel Future

Start with people. Finish with performance.

With shifts in consumer privacy and identity practices making headlines daily, where are marketers supposed to turn next? Yahoo will discuss the opportunity for the industry to reinvent around people – the consumers – and how people-first solutions are key to accelerating strong business growth​ across omnichannel buying and selling​.

Mike Brunick

VP, Ad Partnerships, Yahoo

 
 
 
photo of Sneha Thomas

Understanding the Omni Consumer Journey

The ability to create and deploy seamless, addressable 360-degree media and brand experiences has long been considered the holy grail promised by digital media and technology. What will it take for the industry to advance beyond today’s reality of disparate multiplatform consumer experiences and build a true, omnichannel future with consumer-first, privacy-centric addressability at its core? This segment explores visions for the omnichannel future and identifies the decisions required to make it a reality.

Sneha Thomas  

VP, Product Management, Yahoo

Jen Soch

Executive Director of Specialty Channels, GroupM

Shenan Reed

SVP & Head of Media, L’Oréal USA

Lisa Howard

Senior VP of Advertising, The New York Times

Moderated by: 

Eric John

Vice President,

IAB Media Center

 
 
 
photo of Iván Markman

Identity Roundtable: What’s Possible in 2022?

This open forum town hall, co-moderated by IAB CEO David Cohen and IAB Tech Lab CEO Anthony Katsur, draws on the collective wisdom of the industry’s most influential players to articulate a vision for Identity in 2022 and share insight about what it will take to make this vision a reality.

Iván Markman

CBO, Yahoo

Konrad Feldman

Founder and CEO, Quantcast

Mike Peralta

VP & General Manager of Marketing Solutions,

T-Mobile  

Gyanda Sachdeva

VP, Product Management, LinkedIn

Gruia Pitigoi-Aron

SVP of Product,

The Trade Desk

Eugene Becker

General Manager and Executive President, Acxiom

Moderated by: 

David Cohen

CEO, IAB

Moderated by: 

Anthony Katsur

CEO, IAB Tech Lab

 

Meet our speakers

Jim Lanzone

Jim Lanzone

Chief Executive Officer, Yahoo

Mike Brunick

Mike Brunick

VP, Global Ads Business Development, Yahoo

Sneha Thomas

Sneha Thomas

VP, Product Management, Yahoo

Iván Markman

Iván Markman

Chief Business Officer, Yahoo

 

OUR SOLUTIONS

Sustainable identity starts now

Lean into ID-based and ID-less solutions for a cookieless world – and beyond. Our end-to-end, unified stack unlocks the full value of marketing while putting consumer experiences first.

Get the full value from your content

Learn how to build trust and increase yield with premium ad experiences. Get the keys that help you create better connections with audiences and advertisers. 

Programmatic that drives performance

The Yahoo DSP gives you all the benefits of a walled garden, with the neutrality and transparency of an independent DSP. The best of both worlds are ready to help you thrive.

Find more shoppers with Yahoo

With changes in shopping, trust, and supply chain issues, reaching new customers in a brand-safe environment can be difficult. Discover turnkey Yahoo solutions that help you achieve your goals.

What can you do to build consumer trust?

Publishers can thrive in a competitive advertising ecosystem by focusing on four key areas. Ready to win?

Not all advertising is created equal

Reach consumers in the right environments by tapping into omnichannel inventory from Yahoo premium access partners.

 
 

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