We covered the hottest industry topics at IAB ALM, and they all have one thing in common – connecting you to even more business growth. Watch the on-demand videos now to learn how Yahoo can boost your business through people-first solutions, premium partnerships and proven performance.
Executive Keynote
Connect with CEO, Jim Lanzone as he discusses his vision for the new era of Yahoo, focused on driving value creation through their iconic brands, ad tech and search, and industry-leading streaming and delivery solutions.
Jim Lanzone
CEO, Yahoo
Moderated by:
Randall Rothenberg
Executive Chairman, IAB
The Omnichannel Future
Start with people. Finish with performance.
With shifts in consumer privacy and identity practices making headlines daily, where are marketers supposed to turn next? Yahoo will discuss the opportunity for the industry to reinvent around people – the consumers – and how people-first solutions are key to accelerating strong business growth across omnichannel buying and selling.
Mike Brunick
VP, Ad Partnerships, Yahoo
Understanding the Omni Consumer Journey
The ability to create and deploy seamless, addressable 360-degree media and brand experiences has long been considered the holy grail promised by digital media and technology. What will it take for the industry to advance beyond today’s reality of disparate multiplatform consumer experiences and build a true, omnichannel future with consumer-first, privacy-centric addressability at its core? This segment explores visions for the omnichannel future and identifies the decisions required to make it a reality.
Sneha Thomas
VP, Product Management, Yahoo
Jen Soch
Executive Director of Specialty Channels, GroupM
Shenan Reed
SVP & Head of Media, L’Oréal USA
Lisa Howard
Senior VP of Advertising, The New York Times
Moderated by:
Eric John
Vice President,
IAB Media Center
Identity Roundtable: What’s Possible in 2022?
This open forum town hall, co-moderated by IAB CEO David Cohen and IAB Tech Lab CEO Anthony Katsur, draws on the collective wisdom of the industry’s most influential players to articulate a vision for Identity in 2022 and share insight about what it will take to make this vision a reality.
Iván Markman
CBO, Yahoo
Konrad Feldman
Founder and CEO, Quantcast
Mike Peralta
VP & General Manager of Marketing Solutions,
T-Mobile
Gyanda Sachdeva
VP, Product Management, LinkedIn
Gruia Pitigoi-Aron
SVP of Product,
The Trade Desk
Eugene Becker
General Manager and Executive President, Acxiom
Moderated by:
David Cohen
CEO, IAB
Moderated by:
Anthony Katsur
CEO, IAB Tech Lab
Meet our speakers
Jim Lanzone
Chief Executive Officer, Yahoo
Mike Brunick
VP, Global Ads Business Development, Yahoo
Sneha Thomas
VP, Product Management, Yahoo
Iván Markman
Chief Business Officer, Yahoo
OUR SOLUTIONS
Sustainable identity starts now
Lean into ID-based and ID-less solutions for a cookieless world – and beyond. Our end-to-end, unified stack unlocks the full value of marketing while putting consumer experiences first.
Get the full value from your content
Learn how to build trust and increase yield with premium ad experiences. Get the keys that help you create better connections with audiences and advertisers.
Programmatic that drives performance
The Yahoo DSP gives you all the benefits of a walled garden, with the neutrality and transparency of an independent DSP. The best of both worlds are ready to help you thrive.
Find more shoppers with Yahoo
With changes in shopping, trust, and supply chain issues, reaching new customers in a brand-safe environment can be difficult. Discover turnkey Yahoo solutions that help you achieve your goals.
What can you do to build consumer trust?
Publishers can thrive in a competitive advertising ecosystem by focusing on four key areas. Ready to win?
Not all advertising is created equal
Reach consumers in the right environments by tapping into omnichannel inventory from Yahoo premium access partners.
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