We covered the hottest industry topics at IAB ALM, and they all have one thing in common – connecting you to even more business growth. Watch the on-demand videos now to learn how Yahoo can boost your business through people-first solutions, premium partnerships and proven performance.
Connect with CEO, Jim Lanzone as he discusses his vision for the new era of Yahoo, focused on driving value creation through their iconic brands, ad tech and search, and industry-leading streaming and delivery solutions.
Executive Chairman, IAB
The Omnichannel Future
Start with people. Finish with performance.
With shifts in consumer privacy and identity practices making headlines daily, where are marketers supposed to turn next? Yahoo will discuss the opportunity for the industry to reinvent around people – the consumers – and how people-first solutions are key to accelerating strong business growth across omnichannel buying and selling.
VP, Ad Partnerships, Yahoo
Understanding the Omni Consumer Journey
The ability to create and deploy seamless, addressable 360-degree media and brand experiences has long been considered the holy grail promised by digital media and technology. What will it take for the industry to advance beyond today’s reality of disparate multiplatform consumer experiences and build a true, omnichannel future with consumer-first, privacy-centric addressability at its core? This segment explores visions for the omnichannel future and identifies the decisions required to make it a reality.
VP, Product Management, Yahoo
Executive Director of Specialty Channels, GroupM
SVP & Head of Media, L’Oréal USA
Senior VP of Advertising, The New York Times
IAB Media Center
Identity Roundtable: What’s Possible in 2022?
This open forum town hall, co-moderated by IAB CEO David Cohen and IAB Tech Lab CEO Anthony Katsur, draws on the collective wisdom of the industry’s most influential players to articulate a vision for Identity in 2022 and share insight about what it will take to make this vision a reality.
Founder and CEO, Quantcast
VP & General Manager of Marketing Solutions,
VP, Product Management, LinkedIn
SVP of Product,
The Trade Desk
General Manager and Executive President, Acxiom
CEO, IAB Tech Lab
Sustainable identity starts now
Lean into ID-based and ID-less solutions for a cookieless world – and beyond. Our end-to-end, unified stack unlocks the full value of marketing while putting consumer experiences first.
Get the full value from your content
Learn how to build trust and increase yield with premium ad experiences. Get the keys that help you create better connections with audiences and advertisers.
Programmatic that drives performance
The Yahoo DSP gives you all the benefits of a walled garden, with the neutrality and transparency of an independent DSP. The best of both worlds are ready to help you thrive.
Find more shoppers with Yahoo
With changes in shopping, trust, and supply chain issues, reaching new customers in a brand-safe environment can be difficult. Discover turnkey Yahoo solutions that help you achieve your goals.
What can you do to build consumer trust?
Publishers can thrive in a competitive advertising ecosystem by focusing on four key areas. Ready to win?
Not all advertising is created equal
Reach consumers in the right environments by tapping into omnichannel inventory from Yahoo premium access partners.