People First. Partnerships Always.

Performance Now. 

On your screen and on the Hudson Yards scene—Yahoo is coming out big at Advertising Week 2021. And we can’t wait to engage you in conversations around the people-first solutions that will lead the way in driving performance across identity, Connected TV, commerce and every other touchpoint out there.

YAHOO THOUGHT LEADERSHIP

Is Precision Possible? Making CTV Measure Up

9:30 am ET | Venue: Virtual

Goodbye channel surfing, hello app scrolling. During the pandemic boom in streaming and smart TVs, Connected TV (CTV) has gone from an emerging channel to a leading one. And as always, where audiences go, advertisers do, too. But the CTV space is crowded and complex, making it hard to target audiences with precision and to know if your performance is really moving the needle on business goals. Join in as we discuss how advances in CTV planning, data, and measurement are helping brands and advertisers make the most out of the medium to maximize reach and results.

The Future of Commerce: New Tools for New Connections

11:30 am ET | Venue: Virtual

The pandemic completely upended consumer habits and expectations. Shifting brand loyalty, increased online shopping, and privacy concerns continue to change how we connect with audiences. There’s no going back to the “before times,” so how do we adapt? Tune in for a Yahoo-led conversation exploring new commerce solutions like innovative ad formats, evolutions in first-party data and measurement, and advances in programmatic advertising—all built to make millions of valuable connections across every screen.

Start with people. Finish with performance.

9:45 am ET | Venue: Virtual

With seismic shifts in consumer privacy and identity practices making headlines daily, where are marketers supposed to turn next? Straight to the source: the consumers. Join us for a conversation with Yahoo Chief Business Officer Iván Markman about how people-first solutions are key to accelerating strong business growth.

The Female Quotient Virtual Equality Lounge @ AWNewYork

Lights, Camera, Visibility! Leveraging Inclusive Media to Make Your Brand Shine

2:15 pm ET | Venue: Virtual

What messaging will resonate with consumers in 2022, when the world is slated to return to a state of “normalcy?" Join us for a discussion to hear what we've learned from consumers over the past year and a half, and what they expect from the brands they support going forward. 

Marketing That Matters: Creating Content That Wins the Loyalty of

Gen Z

12 pm ET | Venue: Virtual

What will it take to win the hearts of the newest generation of consumers? Have their needs, wants, and priorities shifted as a result of the pandemic? Join us as we delve deeper into the world of Gen Z and explore what motivates and drives their behavior, and how brands and retailers can share messaging that resonates with them

“It Takes A Village” - How Brands Can Embed DEI Into Their DNA

1:30 pm ET | Venue: Virtual

“It Takes A Village” is a communal and cultural reference that acknowledges all of the individuals who have an integral role in cultivating something incredible. The foundation of DEI is in the ability to amplify diverse stories, talent, and voices. Yahoo’s people-first approach not only allows them to prioritize and redefine DEI, but it has embedded it into their core brand DNA by connecting people to their passions. How can other brands create a model that exists beyond the here and the now? We will explore how embedding DEI into your DNA drives growth and creates brand loyalty.

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OUR SOLUTIONS

Programmatic that drives performance

The Yahoo DSP gives you all benefits of a walled garden, with the neutrality and transparency of an independent DSP.

The big picture on TV

Turbocharge your TV strategy and unlock incremental reach with our data-driven advanced TV solutions.

Sustainable identity starts now

Lean into ID-based and ID-less solutions for a cookieless world, and beyond.  Our end-to-end, unified stack unlocks the full value of your marketing – while putting consumer experiences first.