Wednesday, 29 June
Watching TV, whether in real time or on demand, via traditional channels or streaming, is one of the world’s most popular hobbies.
TV viewership continues to skyrocket, with Connected TV at the forefront of that growth and consumer engagement. Connected TV ad spend is expected to increase 23% globally with Australia being among the global leaders.
Asia Pacific will have 698 million SVoD subscriptions by 2026, up 40% at end-2021, according to the APAC SVOD Forecasts report.
In this ATV Decoded episode, we're bringing together leaders from all sides of the industry to demystify the Advanced TV ecosystem and its growing importance for marketers.
Yahoo will be joined by a raft of pioneers in the Advanced TV space to give you a comprehensive overview of where we are today and how brands can and are taking advantage of it now and into the future.
If your brand has a screen strategy, it’s an opportunity you can’t afford to miss. Tune in to find out.
9:30 AM (AEST)
Paul Sigaloff, VP and Head of APAC, Yahoo
9:35 AM (AEST)
With more access to those hard-to-reach audiences and big-screen brand-building opportunities as well as unique data insights, the real question is: are you ready to capitalise on the new opportunities?
Join Andrew as he delineates the “Why” the benefits of Advanced TV and why it matters to brands as the paradigm shift.
Andrew Pollard, Global ATV Lead, Yahoo
9:45 AM (AEST)
Panel Discussion and Q&A
Ashwin Navin, CEO, Samba TV
Diane Ho, National Digital Sales Director, Paramount ANZ
Melissa Hey, Chief Investment Officer, OMD AU
Andrew Pollard, Head of ATV, Global
John McNerney, Senior Director Platforms, Yahoo APAC
VP and Head of APAC
Co-founder and CEO
National Digital Sales Director
Chief Investment Officer
Global Advanced TV Lead
Senior Director Platforms