Grow your business through the power of purple.

It’s that time of year again. Advertising Week New York is back and in full swing as an in-person event. Get ready to experience all the buzz in its new setting—the Market Line, located on the Lower East Side. We can’t wait to have engaging conversations with you and share how our people-first solutions and partnerships are leading the way in driving performance across every channel, from advanced TV to retail media networks. Are you excited? We hope so. All you need is a little purple to ready, set, GROW!

YAHOO THOUGHT LEADERSHIP

Watch this: Creating growth with addressable TV

10:50 AM ET | Stage: Tech Lab

Many marketers who are embracing CTV have yet to discover the power of HH addressable linear to add more targeted reach to advanced TV campaigns. Yahoo is advancing the convergence of linear and digital TV alongside our partners at Matterkind, DISH, DIRECTV and Verizon Fios.

Looking ahead: Leading for the future

2:50 PM ET | Stage: Great Minds

Industry evolution will continue to pose unique challenges for the ad and media industry. But with big changes come big opportunities. Join Yahoo CEO Jim Lanzone and Jacki Kelley, CEO dentsu Americas, as they discuss leading through transformation and balancing industry complexities without ever losing focus on their North Star - people.

May we have your attention, please? Ad impact in the attention economy

11:15 AM ET | Stage: The Marketplace

Consumer attention is a universal goal. But how to get it – and keep it – is a nuanced puzzle. Hear Elizabeth Herbst-Brady, Yahoo’s newly appointed Chief Revenue Officer, reflect on what she sees in the marketplace on this complex topic.

ID, or no ID: Staying connected today and tomorrow

12:50 PM ET | Stage: The Tech Lab

As the industry adapts to ongoing privacy changes, we need to prioritize a people-first approach centered on the consumer experience, first-party opt-in data, and a renewed focus on smarter AI and data-driven modeling to reach audiences in a world with and without IDs. Don’t be left behind. Save your seat for this engaging discussion that can help equip you for whatever tomorrow brings. 

It pays to network: How retail media networks – and beyond – can help you grow

10:50 AM ET | Stage: The Tech Lab

Marketers are tightrope walkers. Every day, you balance consumer demand for privacy with new ways to connect with people and grow revenue streams. Join this conversation to discover how leading brands, from retail to hospitality and beyond, are creating media networks to generate new revenue streams that connect with people. 

The Female Quotient EQUALITY LOUNGE® @ ADVERTISING WEEK

How to develop pathways to leadership for women in marketing

10:00 AM – 10:30 AM ET | Venue: The DL, 95 Delancey St., New York, NY 10002

A recent Spencer Stuart report found that in 2021, for the first time, the majority of CMOs were women (51% – up from 23% in 2016). However, the number of women in senior agency leadership roles is not keeping pace. This discussion will explore ways companies can create paths for women to step into leadership roles.

Managing workplace change with transparency and compassion

2:00 PM - 2:30 PM ET | Venue: The DL, 95 Delancey St., New York, NY 10002

An ever-shifting media landscape and fluctuating economy mean workplace anxiety increases as potential cutbacks, hiring freezes and layoffs loom. This candid conversation about industry change covers how marketing leaders can be open, empathetic and honest in addressing their team’s concerns during uncertain times.

It's Time to Proactively Address Burnout

11 PM - 11:30 PM ET | Venue: The DL, 95 Delancey St., New York, NY 10002

The Great Resignation is real, especially for women. The pandemic exposed and exacerbated already existing workplace challenges that disproportionately affect women, including taking on the lioness’s share of childcare responsibilities. This panel will discuss how leaders can listen to and support their teams to ease stress and provide concrete solutions.

Advertising Week Passes

Please reach out to your sales representative for information

on how to access a pass to Advertising Week NY.