TV Decoded: Unpacking the new audience opportunity


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EVENT INFO

You don’t want to miss this

Watching TV, whether in real time or on demand, via traditional channels or streaming, is one of the world’s most popular hobbies. In fact, according to Nielsen, Americans 18 and older spend an average of more than four hours a day watching TV. To add to that, 80% of U.S. households with TVs have at least one internet-connected TV device — and of those households, 64% have three or more devices.

Asia Pacific will have 698 million SVoD subscriptions by 2026, up 40% at end-2021, according to the APAC SVOD Forecasts report.

What we’ll talk about

In this ATV Decoded series, we're bringing together leaders from all sides of the industry to demystify the Advanced TV ecosystem and its growing importance for marketers. Tune in to find out.

Yahoo will be joined by a raft of pioneers in the Advanced TV space to give you a comprehensive overview of where we are today and how brands can and are taking advantage of it now and into the future.

If your brand has a screen strategy, it’s an opportunity you can’t afford to miss.

Agenda

9:30 AM (AEDT)

Opening

Paul Sigaloff, VP and Head of APAC, Yahoo

9:35 AM (AEDT)

Keynote presentation:
Separating fact from fiction

With more access to those hard-to-reach audiences and big-screen brand-building opportunities as well as unique data insights, the real question is: are you ready to capitalise on the new opportunities?

Join Andrew as he delineates the “Why” the benefits of Advanced TV and why it matters to brands as the paradigm shift.

Andrew Polard,Global ATV Lead, Yahoo

9:45 AM (AEDT)

Panel Discussion and Q&A

Ashwin Navin, CEO, Samba TV

Diane Ho, National Digital Sales Director, Paramount ANZ

Melissa Hey, Chief Investment Officer, OMD AU

Andrew Pollard, Head of ATV, Global

John McNerney, Senior Director Platforms, Yahoo APAC

Speakers

Paul Sigaloff

VP and Head of APAC

Yahoo

John McNerney

Senior Director Platforms

Yahoo APAC

Andrew Polalrd

Global Advanced TV Lead

Yahoo

Diane Ho

National Digital Sales Director

Paramount ANZ

Ashwin Navin

Co-founder and CEO

Samba TV

Melissa Hey

Chief Investment Officer

OMD Australia

Join us for this not-to-be missed conversation

Spots are limited.

Register for the webinar